Our story: ALTA, linen and the spirit of the South

A story of clothing in Arles and Avignon

At ALTA, the pleasure of choosing clothes is shared in store. In Arles and Avignon, our womenswear selection brings together bright colours, prints and silhouettes to suit different tastes. Our guiding idea is a wardrobe you enjoy putting together, for a day in town, an outing or a special occasion.

The spirit of southern France runs through this selection, from its colours and summer dresses to the way a wardrobe evolves with the seasons. Our online catalogue extends that discovery: each product page lets you explore a design, its details and different views.

Our summer collection: Italian fabrics, made in Italy

Our summer collection is manufactured and sewn in Italy using Italian fabrics. This origin applies both to the fabrics used and to the making of our summer clothing. It is part of the identity of this collection and the pieces we present.

Our 100% linen dresses highlight the fabric’s natural texture. A plain fabric draws attention to a cut or belt, while a print gives the silhouette a different character. Across the collection, linen accompanies a variety of colours and styles.

Knee-length linen dresses and long styles

The summer collection includes knee-length dresses and long styles, with sizes from XS to XXL. Shirt dresses, straight cuts, belted designs, plain colours, colour-block panels and prints offer different ways to wear linen.

Start with the length and shape you like, then explore the details on the product page. A belted shirt dress defines the waist; a straight cut creates a cleaner line. Sizes and availability need to be checked for each individual style.

A wardrobe that continues into winter

ALTA also offers a winter collection: coats, jackets, jumpers, shirts, skirts and trousers complete the wardrobe. Natural tones, colours and patterns can be combined through the season.

Browse references and colours in the winter catalogue, then open a product page to explore the piece. The manufacturing information for our summer collection does not apply to winter clothing; consult the details for each individual design.

Visit our boutiques in Provence

Find us at 4 rue du Docteur Fanton, 13200 Arles, and 24 rue des Marchands, 84000 Avignon, France. Our boutiques page brings together both addresses and their Google Maps links to help you plan your visit.